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Online beauty and personal care retailers disrupting the market

Source : 129   On   08 Jun 2018
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The online retailing channel in India has grown exponentially in past decade. Multi-brand, multi-category retailers drove the growth of the sector, where the focus was primarily on electronic gadgets, appliances, and apparel. However, the online channel in the country is now witnessing a boom in speciality e-retailers in categories like beauty, personal care, healthcare, home furnishing etc. These speciality retailers have a deep assortment in their respective categories offering a large array of global and domestic brands erstwhile inaccessible to shoppers in the country.